the conference "Born digital trends of a generation without avi" organized by Media Two thousand and TuttiMedia Observatory, in collaboration with the Fondazione Ugo Bordoni, Rome's Accademia dei Lincei, in memory of one of the pioneers Giovanni Giovannini, has attended by prof. Michael Wesh, a professor at Kansas University, the Digital Natives conducted a research entitled "Digital Etnography." From this it appears that the 2.0 and the web are exploited as much media that mediate human relationships " and that is spreading more and more typical of the phenomenon known as YouTube "remixing" which consists of a multimedia content creation using new materials existing protected by copyright. Even Derrick de Kerckhove, Canadian massmediology, heir to Marshall McLuhan, is of the same opinion and adds that the born-digital are multitasking , cross-cultural, global, and virtually aggregating, and "there is even evidence of neurological differences between those who use Internet and who does not. " The Director of Tgcom, Paolo Liguori, said that this new generation of born-digital technology is entirely devoted to one and not the contents: the so-called Technofan, described by a recent Nielsen survey of the Centre for digital content. It has also emerged a "case Italy" a country with which digital literacy should be made from scratch, starting with the teachers, certainly far behind the United States. A prosperous country in which a "gerontocracy intellectual" - as pointed out by prof. Paolo Ferri, University of Milan Bicocca - and where school children are bored because they are not in their world that is so-called screenagers (since who live in daily contact with five or six screens, from of television is that of the phone). According to De Kerkhove Italy, in this moment of crisis, must make courageous decisions to help young people: "You have open access to the Internet, do not close."
Videos Arianna Ceccarelli
Lyrics Emmanuel Leone
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