The day after Barack Obama has forced the world reflect on his campaign, far more than a year. Organized
mostly online and through participation on the network, looking consensus not only in America but also in the squares "city" of the Virtual Network Not surprisingly, many marketing experts have seen fit to define the new American president "the product of a market": the web. A promotion which, thanks to social media, has reached the average American, guaranteeing not only visibility but also consent (
Sonia Bertino ). In Italy, where change and technological development are still in place, the victory of Barack Obama and use that in his campaign was made of the Internet, have had the effect to speak now of "change." Obama was not just the protagonist of change, Obama was the change: arrived in the U.S. long before we (
Arianna Ceccarelli ). The President
color represents a company that has already changed and traveling a new path: that of new technologies and, in particular, the Internet (
Federica Guarany ). Look
Ilaria Biancacci that Obama did not win thanks to the Internet, but using the Internet to do what any politician should pursue the goal: listen to people, compare ideas, make synthesis. Obama decided to talk to people using the media "people" choosing the instant communication, sharing and direct participation in that only the Internet can offer (
Maria Laura Pala ). By leveraging the capabilities of the network, was in fact possible to run the political content in all America, not just the glossy and glittering metropolises, but also that of the roaring, dusty outskirts (
Alessandra Zompatori ). He even opened a website to listen to proposals of any citizen: it is called
change.gov and is the first tangible sign of change taking place. All citizens may enter and leave your ideas by clicking on the section 'Open Government' (
Martina Cirulli). Barack Obama, the 44th U.S. president, beat his Republican rival John McCain, thanks to the consent received by the people of the web and social networks, allowing them to gain the trust of the American people (
Caterina Cerino ). As stated
Emmanuel Leone, was treated to a true multi-tasking campaign, with a full cross media strategy that has made Facebook and MySpace launching pad. The official website
Barack Obama was, then, a real platform for the campaign on the internet, with the ability to enter the electoral program, personal information of candidates and a host of interactive elements (
Angela Carusone ) who have helped to even the human side of the person Obama. A little lawyer of Chicago, a common man with his family and his everyday problems, from three years in the Senate (
Caterina Cerino ), the black man, grew up with little money, but with great values \u200b\u200bin the heart (
Alessandra Zompatori ) and that, thanks to its good-natured and friendly air (
Andrea Falla ) understood very quickly how to get to the heart of his people, beating rival Hillary Clinton. His website is a great example of technology and interactive multimedia anyone can join, create your space, interact with others, and make a donation to the campaign (this allowed us to raise millions of dollars from the network, freeing the funding traditional and status) (
Emmanuel Leone and
Martina Cirulli). It is estimated that, thanks to the Web, Obama has managed to collect about $ 600 million, with which it has paid part of the campaign (about 10% of total expenditure) (
Erika Carpinelli ). A lot of the numbers in circulation on Facebook are calculated 2 million and 382 thousand supporters against McCain's poor 620 000; on MySpace almost 900 000 for Obama, compared to just 217 000 Republican Senator Mc Cain. The official channel
Obama on YouTube has more than 18 million people, while that of McCain, a little over 2 million (
Federica Macagnone ). Notes Silvia
Donat Cattin that, in the chart distributed by TechPresident the total playing time of the two candidates on YouTube, the dominance of Obama on McCain was overwhelming: Obama has 14 million and spends hours, McCain only 488 000. According to Peter Levine, an expert in youth voting, it is estimated that 66% of voters between 18 and 29 voted for Obama, with an increase in the participation rate of 6%, up to 55% of the electorate youth. Other numbers rather curious are those affecting the Internet in general and contents. Find the name of Barack Obama on Google is to find information in the 95,300,000 pages, click on the Google Video link 148,000 and 430,000 filamti see on YouTube. Different numbers rivals: 67,200,000 links on Google, 105,000 to 359,000 on YouTube and Google Video (
Federica Macagnone ). As observed
Fabiola Volcano, a face like this "unknown" was the most able to become a real attraction (not only for them Americans) and to permeate the hearts and minds of an entire planet. Some credit is due to direct contact not only in the flesh, but also massive use of new media. To represent the Democratic Party to the 2008 U.S. presidential elections, including an African-American candidate and a female candidate, the democratic people chose the one with whom he had a contact (or even the possibility of it) more directly, that he felt closer to those that are the everyday problems.
